Look what we found in our stocking this Christmas!

Possibly the best kept secret in the fly fishing world.  Danielsson's fly reels, if you have not heard of them, are designed and manufactured in Sweden by a small family business.  Their products feature an innovative large arbor design, improving line handling, retrieve speed, and startup inertia. Reels are produced in-house using premium materials and durable components, ensure reliability and quality.

Their USP is that they only sell direct from their factory in Sweden, meaning they offer amazing value for money as they bypass the normal retail distrubution model.

We love them!